Industry-Specific

Events for special verticals like automotive, real estate, travel, NGO, and service.

Events for special verticals (automotive, real estate, travel, NGO, service). On Meta these are usually mapped to native standard events; on other platforms they are sent as lead or purchase with extended properties.

find_location

Store/branch finder used.

tugus.track('find_location', {
  location_id: 'store_muc_01',
})

customize_product

Product configurator completed.

tugus.track('customize_product', {
  content_id:   'SKU-CUSTOM-001',
  content_name: 'Configured chair',
  value:        449.00,
  currency:     'EUR',
})

donate

Donation completed (NGO).

tugus.track('donate', {
  value:        50.00,
  currency:     'EUR',
  content_name: 'Aid project XY',
  user:         { email: 'spender@example.com' },
})

submit_test_drive

Test drive requested (automotive).

tugus.track('submit_test_drive', {
  content_id:   'model_x_2024',
  content_name: 'Model X 2024',
  user:         { email: 'interessent@example.com' },
})

view_listing

Real estate / rental listing visited (slightly more specific than view_content; can also cover category listings).

tugus.track('view_listing', {
  content_id:       'listing_4711',
  content_name:     '3-room period apartment Munich',
  content_category: 'Rental apartment',
  content_type:     'home_listing',
  value:            1450.00,
  currency:         'EUR',
})

book_travel

Travel booked. Structurally like purchase, with content_type: 'travel'.

tugus.track('book_travel', {
  order_id:     'BK-2024-001',
  content_type: 'travel',
  value:        899.00,
  currency:     'EUR',
  user:         { email: 'reisende@example.com' },
})