Events
Lead & Account
Events for lead generation, forms, and account actions with server-side user hashing.
Events for lead generation, forms, and account actions. All user.* fields are SHA-256 hashed server-side — pass them as plaintext.
lead
Generic lead capture (newsletter, whitepaper download, contact form).
tugus.track('lead', {
lead_type: 'newsletter',
value: 5.00,
currency: 'EUR',
user: {
email: 'user@example.com',
phone: '+4917612345678',
},
})qualified_lead
Lead with qualification (B2B / sales funnel). Sent to LinkedIn as a native QUALIFIED_LEAD, to all other platforms as a regular lead.
tugus.track('qualified_lead', {
lead_type: 'mql', // 'mql' | 'sql'
value: 250.00,
user: { email: 'user@example.com' },
})contact / form_submit / schedule / submit_application
More specific lead variants — sent to Meta as Contact, Schedule, SubmitApplication.
// Contact request
tugus.track('contact', { user: { email: 'user@example.com' } })
// Appointment / demo booked
tugus.track('schedule', {
value: 0,
user: { email: 'user@example.com' },
})
// Application / request
tugus.track('submit_application', {
lead_type: 'job_application',
user: { email: 'user@example.com', first_name: 'Max' },
})complete_registration / login
tugus.track('complete_registration', {
method: 'email', // 'email' | 'google' | 'apple' | ...
user: { email: 'user@example.com' },
})
tugus.track('login', {
method: 'google',
user: { email: 'user@example.com' },
})start_trial / subscribe
tugus.track('start_trial', {
value: 0,
currency: 'EUR',
predicted_ltv: 588.00, // annual plan value
user: { email: 'user@example.com' },
})
tugus.track('subscribe', {
value: 49.00,
currency: 'EUR',
order_id: 'sub_2024_001',
user: { email: 'user@example.com' },
})